Platform rules
Media, text limits and quirks for every platform.
Uploads accept JPEG, PNG, GIF, WebP, MP4, MOV and AVI files up to 100 MB. Except on X, only the first media item of a post is used.
| Platform | Media | Text | Notes |
|---|---|---|---|
| 1 image or 1 video (required) | Caption + hashtags | Videos are posted as Reels. Instagram can take up to 2 minutes to process a video. | |
| 1 photo, 1 video, or none | Caption + hashtags | Posts go to the Page you connected. | |
| Threads | 1 image, 1 video, or none | Up to 500 characters | Text-only threads are supported. |
| TikTok Soon | 1 video (required) | Caption + hashtags | Privacy, comment, Duet, Stitch and disclosure settings are chosen per post. Nothing is preselected. |
| YouTube | 1 video (required) | Title up to 100 characters, description up to 5,000 bytes | Longer titles are shortened. Hashtags go in the description and are also used as tags. |
| X Beta | Up to 4 images or 1 video | Up to 280 characters | Hashtags count toward the limit. Longer text is cut with an ellipsis. |
TikTok settings Soon
When TikTok publishing opens, TikTok requires you to choose these on every post. The options offered come from your TikTok account, for example some accounts can't allow Duet.
- Who can view: the privacy levels your account allows.
- Allow comments, Duet, Stitch: off when your account has them disabled.
- Disclose promotional content: mark the post as promoting your own brand, a third party (branded content), or both. Branded content can't be private.